RedBull Fractured

RedBull Fractured (Fake Event) Brochure

The Brochure is done for educational purpose only


Process of Development

Making the logo look grungy

 The original logo

 Adding scratches and wear

 Making a motion blurred logo for bleeding color look

Completed logo










Collecting Some Assets 

Making the shuttered Can

 Adding Cracks in illustrator

 Taking into Photoshop and braking cracks apart

Finished Can







Editing Photos

 Removing the skater

 Adding my skate deck image

 Adding the photo

 Removing the skater with a stamp tool :)

 Adding the photo

 Same story here but more work

Adding the photo and red bull Logos







Some green screen photo assets :)

Preparing the skate Deck

Choosing font for the Name of the Event

Braking the font in illustrator

 Two different versions of the title to work with

Stylizing the title and adding the main background texture

 Adding some fractured cracks

Trying different color theme








Adding some background elements

Adding the skater

Adding the skate deck

Again trying a different color theme

Continue with the same template for the rest of the pages.








This project was an interesting experience; it involved a lot of asset gathering and Photoshop work.
But also some fun stuff like photo shoot :) and developing the style.